Press Release Power

A news release, by definition, is summary of an event or business development that may be of interest to the media. But what makes a good news release? And how does the media decide which news releases are worth coverage? Writing a quality news release takes skill and practice. But following these essential guidelines of news release writing will lead you in the right direction: Captivating headline-- Copywriters know that the most important part of any writing piece, whether it's a short story or breaking news report, is the headline. Affordable Press Release Network A good headline will attract readers. A poor headline will be skipped over quickly. Headlines should imply action and urgency, and encourage someone to read further. Content Structure-- The news release should be written in an easy-to-understand manner. Typically, the first paragraph is a brief yet captivating summary, explaining the basics of the news you are sharing. The next two to three paragraphs expl...

Press releases are an essential element of any public relations strategy. These short, compelling documents detail product releases, event announcements and other newsworthy items a company produces. As CEO of the tech PR firm Cutler Group, it's my job to help take the business dealings of innovative tech startups and turn them into press coverage-- and one of the first steps my team and I take is writing good press releases on our clients' behalf. Indeed, great press releases do more than keep the media and the industry-at-large informed of your company's recent developments. They are meant to pique the interest of journalists, who may seek to cover the topic further. Crafting a great press release is often the first step in securing a magazine feature or television interview-- and thus, more visibility and new customers. Affordable Press Release Network Considering that journalists are flooded with potential stories and pitches on a daily basis, making ...